Variable Data Printing

Making direct mail personal

Variable data printing (VDP) allows us to run highly responsive marketing campaigns, targeting individual customers with messages and images that apply specifically to them.

We start with a basic design which has variable sections within it. Information from your customer database is used to populate these fields and different amounts of customisation can be applied to different market sectors or individual customers.

It's more relevant and timely than traditional communication methods. It can also help you establish better relationships with customers because you only contact them with information that relates specifically to them.

Increase your response rates and your return on investment

VDP means that we can personalise your marketing campaign, improve your response rates and increase your return on investment. In fact, some VDP campaigns have increased ROI up to 15 times the usual rate, depending on the content used.

Variable data printing can be produced as quickly and efficiently as if every page was identical - our digital presses still output the same number of pages per minute! You may even find that your print runs are reduced because you are only targeting customers and prospects with the most relevant message.

Real time statistics

Up-to-the-minute software tracks the campaign at every stage of the process; graphs and visuals tell us immediately how well it is working and allows us to check (and improve) response rates. This means that we can tailor communications as we go – no costly plates to replace, just fast, efficient software driving high specification digital presses.

Cross-media marketing

We use variable data printing to create:

• Personalised letters

• Leaflets

• Brochures

• Postcards

• CD and DVD packaging.

Couple these with follow-up personalised emails, tele-marketing, SMS messages and web response capture pages, and we can build highly successful, tightly targeted, cross-media marketing campaigns that are guaranteed to increase your ROI, whilst at the same time capturing valuable information that we can use in future campaigns.

Our marketing team can create and manage the entire campaign for you, or we can simply handle the printing requirements.

Variable data printing is, without a doubt, the future of marketing campaigns, so call us on 0121 430 9000 to find out how we can make it work for your business.