Your 4-step Guide to Creating the Ultimate Marketing Toolkit

Consistency, style, professionalism: these are the hallmarks of great corporate literature. But no matter how elegant your toolkit is, it’s essential that you understand how it fit into your marketing strategy. In this 4-step guide, we explain how leading designers create marketing toolkits that don’t just look superb, but work in tandem with your sales objectives. It all starts with a brand... More than a logo At the centre of all marketing is your brand. This is so much more than just a logo. It’s a personality, an image and more than anything, a reflection of your business model. At this stage you should try to sideline what you do, or even how you do it. The brand is more concerned with

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