Your Marketing Guide to Print in 2017

It’s easy to get confused with the number of techniques printers use these days, but it’s important to keep up to date with the latest trends. In this guide we distil seven of the most commonly used, telling you how they work and what they’re for. #1. Lithographic Printing Invented way back in 1796 in Germany, lithography is one of the oldest and best forms of print. It takes an impression of content on a soft material and places it on a plate (the item that holds the image of the item being printed). This is then inked and pressed against the paper or card transferring colour and shape in the process. These days LED UV lithographic printing combined with aluminium plates makes the process

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