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Why GDPR has given Direct Mail a new lease of life!
There’s no questioning that the new GDPR legislation is going to affect our email marketing efforts, especially going forwards. The goal is to be completely GDPR compliant, but how do we carry on reaching out to prospects and new clients when it feels that our hands are tied? Well, this is where Direct Mail has been given a lease of new life! The ICO website outlines that: “You won’t need consent for postal marketing…you can rely on legitimate interests for marketing activiti
