We've had digital printing capabilities since 2003, but the addition of two Xerox iGen3™colour presses and the Xerox Nuvera™ 144 mono press demonstrates our ongoing commitment to digital print and investment into state-of-the-art technology.
Not only are they some of the greenest machines on the market, but they output such superb print quality that it is practically indistinguishable from litho.
Continuously Improving our Service
The Nuvera 144 is configured to an extremely high specification to enable us to provide fully automated finishing capabilities such as stapling, stitching and binding. We are the first company in Europe to offer this level of configuration.
We will always advise whether traditional or digital printing methods will give you the highest quality output at the best price. Digital print is usually more cost-effective over a short print run, and it's useful if you need to produce smaller quantities of stationery on demand.
It has the added benefit of allowing you to personalise your print usingvariable data printing (or VDP), so we can easily produce tailored versions of corporate material.
We create highly effective, cross-media marketing campaigns, using direct mailers and bespoke web pages with tailored information and images that speak directly to your customers. The technology we use allows for real-time tracking to ensure that response rates and return on investment are substantially increased.
Adding that Personal Touch
Variable data printing (VDP) allows us to run highly responsive marketing campaigns, targeting individual customers with messages and images that apply specifically to them!
We start with a design which has variable sections within it, information from your customer database is used to populate these fields and different amounts of customisation can be applied to different market sectors or individual customers.
We use variable data printing to create:
CD and DVD packaging.
Increase your response rates and return on investments
We can personalise your marketing campaign, improve your response rates and increase your return on investment. In fact, some VDP campaigns have increased ROI up to 15 times the usual rate.
Variable data printing can be produced as quickly and efficiently as if every page was identical - our digital presses still output the same number of pages per minute!
Not only is it time saving, but personalising material also contributes towards establishing better relationships with your customers!
Real time statistics
Up-to-the-minute software tracks the campaign at every stage of the process; graphs and visuals tell us immediately how well it is working and allows us to check (and improve) response rates.
This means that we can tailor communications as we go – no costly plates to replace, just fast, efficient software driving high specification digital presses!
Couple these with follow-up personalised emails, tele-marketing, SMS messages and web response capture pages, and we can build highly successful, tightly targeted, cross-media marketing campaigns that are guaranteed to increase your ROI, whilst at the same time capturing valuable information that we can use in future campaigns.
Our Marketing Team can also create and manage the entire campaign for you!
Variable data printing is, without a doubt, the future of Marketing campaigns!