Importance of Brand Identity post Covid19

A clear brand identity has never been more important than during the current climate. A distinct look and feel to your brand is essential to convey your vision and values. Our team has been working closely with clients to help them reposition themselves through intelligent design and print.

With the changes and challenges that Covid19 has presented for many organisations, has your business had to refine your products and services?

Perhaps you have diversified your brand and offering to meet the new needs of your clients or to fill a gap in the market where there is now an increased demand?

If this is the case, how do you plan on communicating this with your target audience and establish a brand identity?

Put simply, your brand is what you are known for and the reputation you have, whether that be for the quality of your product/service, the value you offer, the level of customer service and after care you provide, or all of these factors combined.

Although you may feel that your brand identity is clear, keeping it consistent can be challenging, especially as your business grows and adapts.

So, establishing a clear and consistent brand identity is vital in helping to ensure you are recognised and remembered for all of the right reasons.

The strongest brand identities are often instantly recognisable and immediately convey a message about that business or organisation.

Look at Apple for example. As soon as you see or hear of the brand, you know exactly who it refers to and the types of services and products they offer.

With this in mind, now more than ever with the current climate it is vital that businesses are building and maintaining their brand identity seamlessly.

As more and more businesses return to work and we emerge from Covid-19 the competition amongst your business and competitors will be even fiercer, as they look to get the ball rolling and generate revenue.

Therefore, you need to have a clear identity in place and ensure it is seamless across all areas of your business, including your printed literature and the workwear your teams wear.

We can work with you to help you establish a clear brand that perfectly captures who you are and ensure it is consistent across all areas of your business.

For example, we can work with you to create corporate stationery for your organisation that can be provided to all staff, clients and prospects, helping to solidify a clear identity and boost your brand recognition.

We can also work with you to create and provide a wide range of workwear and corporate clothing to meet your needs.

With a range of materials to choose from, we can help you in providing quality workwear that is perfectly branded, to help your staff feel like part of the team and give off a great impression and professional feel to your clients and visitors.

With an expert in-house design team and a wide range of print options, no matter your needs we can work with you to meet them, helping you to get your brand out there and communicate clear messages through print including posters, leaflets, brochures and other literature.

We also pride ourselves on the more consultative approach we offer clients, working closely with them to understand their target audience and how they communicate with them, so we can advise on the best solution for them and their needs.