Key things to consider when reviewing your Letterhead
Is it time to review your letterhead and consider what could be tweaked or revamped to help it make much more of an impact? Here are some key things to consider.
With many businesses returning to work post lockdown, now is the time to take a hard look at your branding/marketing materials and evaluate what needs changing to ensure it continues to reflect your brand identity.
Along with your marketing materials, such as brochures, leaflets and posters, it is important to consider your more ‘formal’ printed literature including your letterheads.
You should spend some quality time considering what you may need to change in line with legal requirements and also consider how you can better utilise your letterhead as a branding opportunity.
Below we have discussed a few of the key things to consider when reviewing your letterhead.
Legal requirements
Of course one of the most important things to start with is ensuring that your letterhead is still meeting all legal requirements.
Whether you are a sole trader, limited company or partnership business, you need to familiarise yourself with all of the legal requirements for your business which may include the following:
VAT number
Business address
The fully registered company name
Registration number and place of registration
Partner names
Main office’s address
It is vital to ensure you are meeting all of the above criteria, as well as other requirements for including telephone numbers, email addresses, logos etc.
As a result of Covid-19, the information included within your previous letterhead may no longer be accurate or applicable, so you need to ensure you make these changes.
Creating a tactile and eye-catching Letterhead
Letterheads are a great opportunity for branding.
As they are used for a variety of means of communication, from invoices through to letters to your staff, clients and supplies, they allow you to position your brand in front of a wide audience.
So, if you are not utilising this space to get the most of it, you are missing out on an opportunity to make a great impression of your business and showcase your brand.
Does your existing letterhead represent your brand in the best way possible?
Consider the colour scheme, font and imagery you are using in this space and whether it ties in with your brand identity.
You want all of your printed materials to be seamless and reflect your brand identity perfectly across all areas of your business. Ensuring this will help you to make the best possible impression and give a professional feel to your business.
You should also consider how you can utilise colour to help you highlight the space on your letterhead and draw attention to key elements and information.
It is also important to remember the power of white space here. You do not want to overwhelm the space with colour, so finding the right balance will be key.
As much as you want to create an eye-catching letterhead, it is important that you don’t, as the saying states ‘throw everything and the kitchen sink at it’.
Pick your colours and imagery wisely and don’t be afraid to embrace a more simple style.
With a specialist in-house design team, we can work with you to discuss your needs and create a letterhead that is the perfect mix of making an impact and reflecting your brand, whilst still embracing a level of simplicity.
