To brand or not to brand – how to know when you need promotional merchandise
Branded merchandise is a cost-effective marketing tool when used correctly. Surveys show 90% of recipients remember a brand after receiving a branded promotional product and 87% of people will keep well thought out promotional materials for more than a year. However, not all projects need merchandise to work, and overuse can be a costly expense for businesses if products aren’t correctly aligned with a strong marketing strategy. Before automatically reaching for the branded
How to save on everyday office essentials?
As energy prices continue to spiral and businesses start to feel the pinch, it’s become harder and harder to maximise budgets....
