Six gift packaging trends to watch out for this Christmas

From Christmas foods to gifts, socks and hampers festive packaging adorns products up and down the country in the run up to the festive season.

Designs are used on the gift sets we share among friends to tempting treats we share around the dinner table, corporate gifts and hampers, adding a touch of luxury and festive cheer to the season.

With gift packaging having evolved significantly over the years, we look at how businesses can add some sparkle to their printed packaging by following these top trends in 2025.

Add a personal touch

Personalised packaging adds to the gifting experience and makes every present, product and item feel special. Look at ways to add in custom touches to your gift boxes. From custom prints and monograms to personalised gift cards and packaging, personalised printing is having a huge influence on printing in 2025. When designing your festive packaging whether it is for food, gift boxes or corporate gifts look at how you can add personal touches to make your product feel extra special.

Festive sleeves

Gifting sleeves are a great way to enhance current products to bring a Christmas feel without blowing the budget. Look at ways to add festive wraps to existing packaging. Sleeves and outer boxing can create a fun way to add festive flair while adding to the illusion of unwrapping a present and helping products to stand out on the shelves.

Interactive packaging

Technology is transforming packaging with smart and interactive features. Look at ways to add QR codes or augmented reality (AR) elements that can be added onto gift boxes so recipients can access videos, digital notes or special promotions by scanning the packaging. It allows more information to be shared and is becoming increasingly popular among corporate and luxury gifting ranges.

Elegant finishes

Gold foiling, embossing, die cut and premium rigid boxes are in high demand. Defined by their luxurious finish, they offer an elegant appeal and enhance brand perception to leave a lasting impression. Elements can easily be added which enhance your packaging and help to provide a high-end gifting look and feel.

Sneak peek gift boxing

Window packaging designs are becoming increasingly popular. Allowing people to have a sneak peek inside the packaging they add an element of excitement and can be cleverly designed for maximum effect. Using either clear or semi-transparent packaging they particularly work well with food items as well as luxury gift sets and corporate presents.

Sustainability

In 2025 sustainability is still a priority. With increasing environmental awareness consumers are prioritising biodegradable, compostable and recyclable materials. Look at how you can add reusable and recyclable materials into your printing options with forest assured paper and eco inks. There are also ways to embrace minimalist options which reduce waste and carbon footprint while still offering that festive feel to package options.

Could your designs have multiple uses instead of just being thrown away? Gift boxes that can be used as storage or packaging that can double up as a game or craft project add extra use to your packaging.

Need some help updating your Christmas stock this year? Our team have been supporting print projects for over 60 years and can help make sure your packaging stands out for all the right reasons. Whether you are looking to create festive sleeves or update your food range we can show you the trends hitting the shelves and helping brands to shine this year.

Why not give us a call on 0121 430 9000 or reach out and ask for a free, no obligation quote to get your project started. LG Davis | Get a Quote for Print & Office Supplies