To brand or not to brand – how to know when you need promotional merchandise
Branded merchandise is a cost-effective marketing tool when used correctly. Surveys show 90% of recipients remember a brand after receiving a branded promotional product and 87% of people will keep well thought out promotional materials for more than a year. However, not all projects need merchandise to work, and overuse can be a costly expense for businesses if products aren’t correctly aligned with a strong marketing strategy. Before automatically reaching for the branded
Why branded merchandise is becoming more than just a giveaway in 2026
The world of branded merchandise is shifting, gone are the days when items are viewed simply as giveaways and sustainability is a tick-box exercise. Businesses are now using branded merchandise to foster engagement, build reputation and create a sense of impact in their marketing. Products are having much more intention behind their design and there is an expectation that these once run of the mill ‘giveaways’ play a greater part in how organisations express their values. Mas
