To brand or not to brand – how to know when you need promotional merchandise
Branded merchandise is a cost-effective marketing tool when used correctly. Surveys show 90% of recipients remember a brand after receiving a branded promotional product and 87% of people will keep well thought out promotional materials for more than a year. However, not all projects need merchandise to work, and overuse can be a costly expense for businesses if products aren’t correctly aligned with a strong marketing strategy. Before automatically reaching for the branded
