To brand or not to brand – how to know when you need promotional merchandise
Branded merchandise is a cost-effective marketing tool when used correctly. Surveys show 90% of recipients remember a brand after receiving a branded promotional product and 87% of people will keep well thought out promotional materials for more than a year. However, not all projects need merchandise to work, and overuse can be a costly expense for businesses if products aren’t correctly aligned with a strong marketing strategy. Before automatically reaching for the branded
Why branded merchandise is becoming more than just a giveaway in 2026
The world of branded merchandise is shifting, gone are the days when items are viewed simply as giveaways and sustainability is a tick-box exercise. Businesses are now using branded merchandise to foster engagement, build reputation and create a sense of impact in their marketing. Products are having much more intention behind their design and there is an expectation that these once run of the mill ‘giveaways’ play a greater part in how organisations express their values. Mas
What does your desk say about you?
Did you know one in three people could be missing out on promotion simply because of the contents of their desk? From photo frames and...
Five ways to take the stress out of everyday office tasks
One in five adults (20%) in the UK say they feel stressed every day with work being one of the most common causes affecting 79% of adults....
Adding a bit of sparkle to corporate gifting this Christmas
Corporate gifting is estimated to boost businesses’ client retention by 43% , with 80% of top executives saying that gifts strengthen...
Predicting print trends for 2024
LG Davis has been offering quality print solutions across the UK for over 60 years. Based in Birmingham, the company has seen the sector...
