Adding a bit of sparkle to corporate gifting this Christmas
Corporate gifting is estimated to boost businesses’ client retention by 43%, with 80% of top executives saying that gifts strengthen their ties with clients.
Helping to boost business relations and build loyalty in a brand, small gifts are the perfect way to show your gratitude to clients who have supported you through the past 12 months.
From food hampers to stationery and handy gadgets 65% of companies find corporate gifting actually has a positive impact on their business with 50% seeing a rise in sales.
So, how do you know what gift to get and are there any wider implications of gifting for your business?
We look at everything you need to get you started as well as sharing some of our top tips for gift ideas to add some sparkle this season.
What are the rules when it comes to corporate Christmas gifts?
It is important to note that not all corporate presents are treated the same by HMRC. With Christmas hampers and food gifts facing tax bills but branded gifts exempt it is important to think carefully about what you send to thank employees and clients this year if you don’t want to incur any unwanted additional costs.
To find out more about the rules and how to avoid unwanted tax liabilities read our guide on gifting Why branded gifts could see you saving money this holiday season.
How to pick the perfect corporate gift?
There are hundreds of thousands of different gifting ideas to suit all budgets and styles. When choosing what to send out to clients it can be difficult to decide what will make the perfect gift.
Think about what your clients are likely to use.
A new mug or power bank will sit on a client’s desk all year might be more thoughtful than a box of chocolates which will be gone before the Christmas decorations even come down. Whatever you spend your money on make sure that your budget goes to good use and is something that is likely to add value and be of use to your client. By showing you understand their pain points and what they would like it will help build trust and cement your relationship as one built on more than just sales.
Relate your gifts to your business.
This is the perfect opportunity to show off what you do and how you make a difference. If you work with sales teams who are constantly on the road then a branded travel mug or tote bag will be a helpful addition. Are there details they constantly use in their role which you can help them to always have with them by printing directly on to your gift? Maybe contact details, links to regulations or useful apps for their profession. The more you show that you care and have thought about the receiver of the gift the better.
Make it memorable
Don’t gift for giftings sake. Think about how the item will make a difference and if it is something that will really be useful. If someone works from home and doesn’t travel as part of their role is a branded beanie hat going to be used? If they work for a company that has strong environmental or cultural beliefs does your gift reflect that understanding? There is no point sending a heavily plastic wrapped single use corporate pen to an eco-friendly company. They would much prefer you to show that you know and understand their brand by sending an environmentally friendly recycled or plantable pencil, which features a water-soluble seed capsule so that when it becomes too short to write with it can be planted. This is your time to get your business noticed and to show that you care.
Looking for inspiration?
Here are some of our sales team’s favourite corporate Christmas gifts for 2024.
Branded stationery
Notebooks and pens are not only useful as a staple item in most offices they are also items which will get taken out and about helping your brand to be seen across the business.
Why not add company branding?
Now you have a thoughtful gift which also acts as a walking advertising board for your business. Statistics show 70% of businesses prefer branded gifts.
Water bottles and travel cups
Most people need to drink at work so whether they tend to reach for a refreshing water or a warm cup of tea why not send a new drinking cup which can help them freshen up their kitchen ware.
Travel cups are ideal for those who are always on the go with corporate cups or glasses helping to replenish staff kitchens. Again, add a personal branding element to make sure that your customers remember you every time they take a drink break.
Desk calendars or desk pads
With most of the working day spent at a desk, gifts which are designed to sit by a computer or help keep workloads organised are not only practical but thoughtful.
They guarantee a spot in prime view throughout the year and help to keep your brand on show.
Winter workwear
Warm hats, gloves or umbrellas are the perfect accessory for the cold, wet weather.
Choose from classic designs or get them branded. It is the perfect way to help keep work colleagues winter ready.
Gift hampers
Personalised wine bags and boxes or chocolate gifts still remain one of the most popular corporate gifts.
Add your own season’s greetings message and finish with your company logo for a budget friendly, personalised gift.
Struggling for inspiration and in need of some ideas?
Let our helpful sales advisers find you the perfect Christmas gift this season to show your team and clients how much you appreciate their support.
With prices for every budget we have the perfect present for every business.
Take the hassle out of gifting and make sure you stay within budget with our handy gifting ideas. Call us today on 0121 430 9000 or email sales@lgdsolutions.com for more details.
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