How to Use Print To Successfully Market Your Small Business!
Print is still a strong contender in the Marketing world – It gives people a tangible expression of your brand and should remain an integral part of your businesses marketing strategy. With the rise of Digital Marketing, Printing has become more affordable, which means small businesses can get more bang for their buck…
…If you want to get an impressive return on your Marketing budget, Print is the answer!
For any business It is crucial to reach your customers and make a lasting impression on them.
We like to help in any which way we can, so we’ve come up with a few ideas that can make your small business do just that. Here’s a few ideas of how to market your business successfully:
Printed Marketing Material:
Business cards – Every business needs a memorable business card. The more interesting and unique you make them the more likely they will be kept. Using premium finishes adds increased value to the business card and in turn people will be less likely to throw it away!
Posters & Banners – If grabbing someone’s attention, and fast, is your aim then this is your chosen tool! Whether you’re promoting your business, a new product or service, this is a great way to get your business noticed. If you have a shop or a building with footfall this is a strategy you should be following. Vinyl’s and more robust materials are readily available now at affordable prices to print your logo and message on. Pop-up banners are also great for shows and exhibitions!
Brochures & Flyers – These are a handy way of getting your business message across. They help you get information out there quickly, efficiently and cost effectively. With personalised digital capabilities you can target your dream list of customers with laser like accuracy, getting your message in front of your ideal customers at will.
Direct Mail:
Postcards – Personalised postcards to your loyal customers are a great touch to make your customers feel special. Sending them something during the holidays shows that you are investing back in them and it is a great way of reminding people that you’re still there!
Birthday cards – How about sending a personalised birthday card to your customers. What a nice touch and your customer will love you for it. It’s the small things that make a huge difference.
Branded Envelopes & Stationery – This is a great way to instantly give your small business the value and appearance of a more established and advanced company!
Branded Promotional Products:
Promotional items – Putting your brand on items that get used in public places or high traffic areas is a great way of getting your name out there! Not only do people start recognising your brand identity, but next time they need the service you provide your company is likely to be the first thing they think of!
So, there we are! Print marketing is so varied; it can really be tailored to bring success to any small business.
Pick an approach that suits you and run with it! And If you’d like any more information about how Print can give you a huge bang for your buck, please give us a call on 0121 430 9000.
