To brand or not to brand – how to know when you need promotional merchandise
Branded merchandise is a cost-effective marketing tool when used correctly. Surveys show 90% of recipients remember a brand after receiving a branded promotional product and 87% of people will keep well thought out promotional materials for more than a year. However, not all projects need merchandise to work, and overuse can be a costly expense for businesses if products aren’t correctly aligned with a strong marketing strategy. Before automatically reaching for the branded
Why branded merchandise is becoming more than just a giveaway in 2026
The world of branded merchandise is shifting, gone are the days when items are viewed simply as giveaways and sustainability is a tick-box exercise. Businesses are now using branded merchandise to foster engagement, build reputation and create a sense of impact in their marketing. Products are having much more intention behind their design and there is an expectation that these once run of the mill ‘giveaways’ play a greater part in how organisations express their values. Mas
Fall in love with your marketing materials
When it comes to creating brochures and leaflets for your business the sheer volume of choices can be overwhelming. It can be easy to...
How to save on everyday office essentials?
As energy prices continue to spiral and businesses start to feel the pinch, it’s become harder and harder to maximise budgets....
The 5 printing Ps of 2022
After two years of lockdowns and Zoom overload, we’re finding more and more businesses are reaching for printed materials to reconnect...
Top Tips for a successful Print Marketing Campaign
Are you currently in the process of planning a printed marketing campaign? In this blog, we share our top tips to help you get the most...
