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Branded merchandise is a cost-effective marketing tool when used correctly. Surveys show 90% of recipients remember a brand after receiving a branded promotional product and 87% of people will keep well thought out promotional materials for more than a year. However, not all projects need merchandise to work, and overuse can be a costly expense for businesses if products aren’t correctly aligned with a strong marketing strategy. Before automatically reaching for the branded

The world of branded merchandise is shifting, gone are the days when items are viewed simply as giveaways and sustainability is a tick-box exercise. Businesses are now using branded merchandise to foster engagement, build reputation and create a sense of impact in their marketing. Products are having much more intention behind their design and there is an expectation that these once run of the mill ‘giveaways’ play a greater part in how organisations express their values. Mas

When you are looking to get a printing job done fast but don’t want to compromise on quality there are some simple things you can do to make sure your project runs smoothly. Whether you are looking for marketing materials for an event, business cards for a meeting or brochures for an exhibition these top tips help to reduce turnaround times by making sure your project is print ready as quickly as possible.   1.      Prepare print-ready files It might seem obvious but one of t

From Christmas foods to gifts, socks and hampers festive packaging adorns products up and down the country in the run up to the festive season. Designs are used on the gift sets we share among friends to tempting treats we share around the dinner table, corporate gifts and hampers, adding a touch of luxury and festive cheer to the season. With gift packaging having evolved significantly over the years, we look at how businesses can add some sparkle to their printed packaging

Before going to print there is a lot to think about and sometimes the number of options can be overwhelming. From choosing finishes to...

Did you know that high visibility clothing, or hi-vis as it is more commonly known, typically lasts around six months, and it is an...