It’s Not How You Start, It’s How You Finish...
Now, if you’ve been with us this far on our journey to help you produce a perfect piece of marketing print, you’ll know that this is the very last instalment in our 6-part.
We’ve delved into some of the critical steps and processes that’ll make your print project come alive. So far, we’ve covered the following topics:
Written Content & Copy… read here
Materials… read here
Colours & Brand… read here
Design & Layout… read here
Paper Sizes & Shapes… read here
And now finally we’re going to be talking about print finishes and how to finish off your print project ready to wow your customers.
There’s a plethora of choices for you to make for some final magical touches that’ll make your next print project a truly memorable one for your prospects.
To make a long-lasting impression and add some personality and flair.
What this does is add a protective layer to the standard material to give a durable protective coating and a more professional look and feel. So, it gives it a sturdy finish. This can be done in either a glossy or matte finish.
Spot UV/ Gloss Highlighting
Spot UV can give your project an elegant look and feel.
A varnish is applied to portions of a printed piece after printing, so they stand out from the rest of the print. It’s usually used for aesthetic purposes and more commonly found on covers of books and in higher end brochures.
It acts as superior contrast to the rest of the print with a high gloss finish
Foiling is a little bit more of a complicated process and it needs a special press. It’s where foil is pressed into element areas just like the spot UV. The way we get this result is by heating a piece of foil that’s going to be used as it’s being pressed into the material.
Embossing is also an elegant process that changes the nature of the material that has been embossed. It basically elevates the standard and quality of the product.
It involves the creation of an impression by placing the dies in contact with the material under high pressure. Different kinds of paper show different kinds of embossed effects. There are different types of embossing like blind embossing, tint embossing and glazing that achieve different results.
It could make a big difference to how your print looks.
So, if that’s got your creative juices flowing and you’re interested in starting a print project or have any more questions then give us a call on 0121 430 9000.
We’d love to have a chat about how we can help you put your vision on to paper.
And we’d love to hear any comments you have about any of our blogs, so pick up the phone and give us a call.