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It's all about capabilities! Have you ever wondered why two different printers can be so far out when they’re quoting for the same job? Well, it’s quite simple - they’ll have, different machines, different finishing capabilities and usually a different expectation of profit they need to make to cover their overheads! Printing machines aren’t cheap so to keep up with the Jones’s is too expensive for some smaller printers and they can’t compete on the big jobs, but they might have great digital capabilities and crush the smaller jobs. It really is horses for courses! And, some printers are not really printers – they are simply print farmers and put all their work out to specialist suppliers. N
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