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Branded merchandise is a cost-effective marketing tool when used correctly. Surveys show 90% of recipients remember a brand after receiving a branded promotional product and 87% of people will keep well thought out promotional materials for more than a year. However, not all projects need merchandise to work, and overuse can be a costly expense for businesses if products aren’t correctly aligned with a strong marketing strategy. Before automatically reaching for the branded

The world of branded merchandise is shifting, gone are the days when items are viewed simply as giveaways and sustainability is a tick-box exercise. Businesses are now using branded merchandise to foster engagement, build reputation and create a sense of impact in their marketing. Products are having much more intention behind their design and there is an expectation that these once run of the mill ‘giveaways’ play a greater part in how organisations express their values. Mas

When you are looking to get a printing job done fast but don’t want to compromise on quality there are some simple things you can do to make sure your project runs smoothly. Whether you are looking for marketing materials for an event, business cards for a meeting or brochures for an exhibition these top tips help to reduce turnaround times by making sure your project is print ready as quickly as possible.   1.      Prepare print-ready files It might seem obvious but one of t

Continuing our look at how the industry has changed since LG Davis first opened its doors in 1962, this week we look at the changing face...

We have previously discussed how being more intelligent with your print can help you to maximise your spend and make it really work for...

We’re officially in week four of our series on how to help YOU learn the processes in preparing media for print. So far we’ve covered...