Bring your brand to your customer’s doorstep this festive season
We know that the festive season is often the busiest time of the year for organisations across a variety of sectors, particularly those in retail.
However with the current lockdown preventing many from welcoming customers to their stores to start their Christmas shopping, this will have likely put a dampener on your usual plans.
So instead, you need to think about other ways you can still put your brand in front of your customers to reach and engage with them.
Print can help you to achieve this.
Supporting your ecommerce sales
Many businesses have been taking their store online over recent months, creating an ecommerce presence so they can still offer their products and so customers can shop from the comfort of their own homes.
If you are selling your products online on the lead up to Christmas, have you considered how you can package your products, to help you make an impact and provide that festive feeling similar to what they would have experienced if they were to visit your store?
We can work with you to create branded festive packaging and printed literature to help you achieve this.
Packaging also creates a great opportunity to market yourself, so it is vital that your packaging and the printed literature you include reflects your brand in the right way, but also that it excites the customer to open it.
We have seen how ‘unboxing’ content has become a massive trend on social media platforms, particularly Instagram, where people show them opening their package from start to finish.
This is because people love to share something that is packaged beautifully or in a quirky way and when it is, they are more likely to share it with others, helping to boost your brand recognition and awareness.
Taking the time to think about and invest in the small details, such as your packaging stickers, labels and printed inserts can help you to create an experience for the customers, make an impact and put your brand right in front of them, despite the current lockdown.
Driving sales the ‘old school’ way
Some people may think that direct mailing is a thing of the past, with email marketing now being the favoured way to target and engage with their audience.
But you couldn’t be more wrong.
Direct mailing is a great way to engage with your audience and customers, particularly in the current climate, helping to bring your brand right to their doorstep and to help you stand out from the competition.
Through running a targeted marketing campaign and sending your target audience printed literature that is personalised to them and their interests, or that focuses on your range of products that are specifically Christmas related, this is a great way to encourage people to shop your products this lockdown.
People are much more likely to engage with something that is personalised to them, so taking the time to create a tailored print campaign is worth the investment.
You can also use this as an opportunity to support your ecommerce sales. Through directing the recipient to your website and offering them a unique offer or discount code that can only be found in your brochure or leaflet, this is a great way to drive your sales.
You could take it one step further and even add a QR code into your product brochures/magazine which they can scan and it will take them directly to the product online so they can shop then and there, further helping to support your sales.
These are all key considerations that can help you this festive season.