How to get the most out of your printing budget?
Whether you are looking for a few leaflets or thousands of brochures, making the most of your budget will give you the best impact for your campaign. But how do you make sure you are getting the biggest bang for your buck?
With 60 years of experience in the industry we know a thing or two about how to get the best results when it comes to printing. Here are a few tips on getting the most out of any printing project.
1. Be adaptable
The simplest way to make your budget go further is to make sure that your product has a long shelf life. Look at your design and check there aren’t any prices or time sensitive information which will limit how long the piece stays relevant for. If you’re likely to change things often, something like a presentation folder where you can easily alter the inside content could be helpful. It will also make you look professional and always on brand.
2. Plan ahead
A significant proportion of the cost of any print job is in the set up. This means the higher the quantity, the better the value. Think about how and where you will use your product. If you are likely to need to reorder the items again then consider a larger bulk buy which will cover multiple occasions and reduce your costs. And if you’re worried about where to store your stock, LG Davis can store them for you and deliver them as and when they’re needed.
3. Re-evaluate and audit what you do regularly
Knowledge is power, as they say, so make sure you are regularly reviewing your print orders and stock. An audit will objectively look through your printed materials and pinpoint where you could improve costs. Just because you have always done it that way doesn’t mean that there isn’t an easier or most cost-effective solution now. Technologies and capabilities are constantly changing in the print industry and you just might find that by looking at things differently you can improve your product and more importantly reduce your costs.
4. Pick your processes carefully
There are lots of ways to print items such as lithographic, digital, wide format or Variable Data Printing. They all have different capabilities and benefits so find out which combination works best for your project.
Cheaper doesn’t always mean better either. Think about what the main goal of your print is. If you are creating a high-end restaurant menu then using a basic paper and finish might be cheaper but the end result isn’t going to cut it. Think about how you can add finishes which have the maximum impact for your goal. Maybe choose a thicker paper but limit the variation of finishes to create high impact without the added cost.
The most important thing is you get a product, within budget that matches your end goal. Our team will be more than happy to advise how you could spend wisely to get maximum impact.
If you are looking for more tips and tricks then download our free eBook “60 Top Tips For Office, Branding and Print”.
Make sure your business is running efficiently and you are getting the most out of your printing and office supplies with this handy guide.